Round 2
After looking at the results and considering the different situational possibilities, the team decided that the user research was too vague and that they should focus more on a smaller group of individuals that are adamant coffee-drinkers. The different set of questions asked and the research found is illustrated as follows:
- Why do you go to coffee shops? (Likes/dislikes)
- How did you find this coffee shop? (How do you find coffee shops?)
- When was the last time you wanted to find a coffee shop, but didn't know where one was?
- Was the coffee shop hard to find?
- How do you feel about asking for directions? How do you get directions? Are the directions reliable? Has anyone ever steered you wrong?
- How far are you willing to drive (walk, bike, etc) to find a coffee shop? How much time will you spend looking for a coffee shop?
- How do you remember where the coffee shops you like are?
- When/where have you looked for a coffee shop and it completely sucked? Did you ever not find the coffee shop? What were the problems?
- What pisses you off?
- What do you wish you could do?
Results
- 4 people interviewed
- Men
- 25-53 years old
- Adamant coffee drinkers
- Concerned about getting quality coffee
- Travelers
- Able to define a single persona : johannes zummerman
Sucess
Focusing on people who travel for work was key in helping to launch the persona. The team found that adamant coffee-drinkers that traveled have a strong need for finding new coffee shops.
User Research